Tutorial · bags

Logo retirement

The first repair on a counterfeit is not a stitch. It is taking the borrowed face off the object.

The first repair on a counterfeit is not a stitch. It is taking the borrowed face off the object.

You need: seam ripper, small scissors, heat spatula or iron with a cloth, rubbing alcohol, painter’s tape, a marker that will become the new label.

  1. Photograph the object as it arrived. Note every logo, hologram sticker, serial plaque, dust bag, and “authenticity” card. Those last two go in the destroy pile, not the reuse pile.
  2. Score around heat-transfer monograms. Warm the face just enough to lift vinyl without scorching the canvas. Peel slow. If ink is printed into the weave, you will cover or cut that panel later — do not bleach a brand mark into a ghost logo.
  3. Unpick metal plaques. Save the screws if they are generic. Recycle the plaque if it still reads as the house; do not file it into a “vintage” pin.
  4. Flip linings. Fake care labels come out. Replace with a plain tag: remade date, workshop name, “not affiliated.”
  5. Only then decide the second life: tote, pouch, wall pocket. The bag may leave smaller than it arrived. That is fine.
If any mark remains that would let a stranger think this is the original house, keep working.

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